E: gallery@velorose.com
You the Artist: Care: Free? (Mail Art Project)
1 - 30 June 2021 (LFA 2021)


'Care: Free?' is Velorose's first Mail Art Project of 2021, in which - once again - you are the artist. All works received by post at Velorose will be exhibited online and in the gallery over the course of June 2021

Following on from the success of 2020's various lockdown postcard exhibitions, including 'Windows on the World' for the London Festival of Architecture 2020, we are now inviting submissions on this year's LFA theme of 'Care' and how it, or perhaps the lack thereof, manifests itself in our (built) environment. Is there such a thing as free care; is care free?

In addition / alternatively, postcard submissions may respond to our (gallery and online) exhibition of Liam Leslie's poignant photographs of the traces left by Roger in, and on, the flat he once inhabited; you can get inspiration from submissions to previous Mail Art projects under ‘Exhibitions Past and Future’. Scroll down for our usual rules; as new postcards arrive at the gallery, they will be added to this page




Eustace, Untitled (Who Cares? (Maggi, Maggi, Maggi), Postcard sent to Velorose from London (2020), Newsprint Photograph of Maggi Hambling Collaged on to Plywood and Wrapped in Cellophane with Loose Cut Captions, Unique, Not for Sale




Anonymous, Untitled (Reflection, Contemplation), Postcard sent to Velorose from London (2020), Photographed Paper Collage Cut and Collaged on to Vintage Postcard of Leningrad, Unique, Not for Sale




Amsterdammer, Care Is..., Postcard sent to Velorose from London (2020), Painted Paper Cut and Collaged on to Postcard with Biro, Unique, Not for Sale




Dan Pemic, Safety Garden (from the Koto-in Diptych), Postcard sent to Velorose from London (2020), Safety Label Collaged on to Japanese Postcard, Unique, Not for Sale




Dan Pemic, Danger Garden (from the Koto-in Diptych), Postcard sent to Velorose from London (2020), Danger Label Collaged on to Japanese Postcard, Unique, Not for Sale




Lucy Annan, Care Free / Car Free (Rye), Postcard sent to Velorose from London (2020), Unique, Not for Sale


Our usual rules apply, as follows:

• Postcard artwork size: 4” x 6” / A6 / 10cm x 15cm (approx.); we are now only accepting real posted cards unless you cannot get a stamp / get to a postbox
• Direct any queries to: gallery@velorose.com
• Feel free to scan or photograph your card, and post it first to Instagram (@veloroselondon) / Twitter (@Velorose) and tag the gallery
• Post your actual cards to Velorose, 1b Charterhouse Square, LONDON, EC1M 6EE, UK (it’s the consignment to the post that makes it a Mail Artwork, and you a Mail Artist)
• Do so by the end of June 2021
• As your postcards arrive, the gallery will add the real submissions to the actual (gallery) and virtual (online) displays
• The gallery has no choice over which real postcards to display, only how to display them
• The postcards are not for sale, nor for return to sender / artist
• The artworks are the property of Velorose
• The artworks are not for sale, nor for return to sender / artist
• In submitting your work to Velorose and, you grant Velorose a perpetual, royalty-free licence to use, reproduce, modify, publish, distribute and otherwise exercise all copyright and publicity rights with respect to that (art)work at their sole discretion, including storing it on Velorose servers and incorporating it in other works in any media now known or later developed including without limitation published books
• Velorose reserves the right to select, edit and arrange submissions, and to remove information from its website and other online platforms at any time at its sole discretion